The Mindset Problem
Most founders think growth is luck. It's not. It's a system.
Scaling founders think differently. They see patterns. They test. They iterate. They measure.
The Scaling Mindset
1. Everything is a Hypothesis
"If we improve email open rates by 5%, we'll get 10% more customers." Test it. Measure it. Iterate.
2. Data Beats Intuition
Your gut is wrong. Your data is right. Always trust data.
3. Small Improvements Compound
A 2% improvement in conversion rate compounds to 10%+ overall improvement.
4. Constraints Drive Creativity
Limited budget? That's good. It forces you to be creative and efficient.
5. Failure is Data
When something fails, you learned something. That's valuable.
The Scaling Process
Step 1: Measure
Know your baseline. What's your current conversion rate? CAC? LTV?
Step 2: Hypothesize
What could improve this metric? Write down 10 ideas.
Step 3: Test
Pick the highest-impact idea. Test it. Measure the results.
Step 4: Iterate
If it works, scale it. If it doesn't, try the next idea.
Step 5: Repeat
Do this every week. Small improvements compound.
The Metrics Mindset
Scaling founders obsess over metrics:
- Conversion rate
- CAC
- LTV
- Churn
- NRR
They track these weekly. They optimize relentlessly.
The Execution Mindset
Scaling founders execute relentlessly:
- They ship fast
- They measure everything
- They iterate based on data
- They don't overthink
The Bottom Line
Growth is a system. Measure. Hypothesize. Test. Iterate. Repeat.
Small improvements compound. Consistency beats brilliance.
Think like a scaling founder. Act like a scaling founder. Become a scaling founder.