Joris van Huët, Interim CMO | MarketingUpgrade.pro

MarketingUpgrade.pro

▶ Your diagnosis · 3 questions

Where does it break?

Diagnosis decodes after question 3

Strategy

Execution

One person. From day one.

THE FIRST 90 DAYS

▶ Receipts

Joris van Huët

The one person. 15+ years, 53 ventures, 50+ organizations. I still do the work myself, so I only start two new mandates a quarter.

45 days
128 product variations tested to launch a new product line.
P&G
2 weeks
To the first useful AI agent in production.
Agent workflows, in production since 2023
15 people
The largest marketing and media team led. Board-level reporting at ING since 2025.
Leadership

▶ What I'm brought in for

Three jobs. One operator.

Nederlands: Senior marketeer inhuren · Fractional CMO inhuren · Venture builder en innovatie

▶ Pricing

One operator, three ways in.

Project sprint
2 to 6 weeks. One defined deliverable, concept to market proof.
from €5,000per month
Interim CMO
3 to 12 months. Full marketing leadership, operational from day one.
from €5,000per month
Full mandate
Interim CMO, plus P&L ownership, team building and agent orchestration.
up to €25,000per month

Monthly cycles and a 30-day exit. If it isn't working, you walk.

Q4 2026 · 1 of 2 slots left

▶ Questions

Before you ask.

Leads marketing as a senior member of your team for a defined term: through a departure, a leave, a merger, or a turnaround. Here the same person sets the strategy and executes it, operational from day one.

From €5,000 to €25,000 per month, set by how much of the function is taken on and how many days a week that takes; €25,000 is a full mandate with P&L ownership. Monthly cycles with a 30-day exit clause.

An interim CMO is embedded for a set term, typically 3 to 12 months, to fill a leadership gap. A fractional CMO works part-time across several clients at once: interim suits an urgent gap, fractional suits ongoing guidance.

Within a week, when a slot is open: I only start two new mandates a quarter. A reply within 24 hours, operational from day one. No 90-day onboarding.

Low and reversible. Monthly cycles, a 30-day exit clause, scale up or down as the business needs. Compare a six-month agency retainer, or a bad hire that takes a quarter to unwind.

As an independent professional through a registered Dutch entity: clear deliverables, independent working methods, no employment relationship. Audit-ready for legal and procurement.

▶ Worked at