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CMO-CALIBERTHINKING.
HANDS-ONEXECUTION.
8+
YEARS ENTERPRISE
30
VENTURES LAUNCHED
28+
ORGANIZATIONS
$ What's your primary failure point?
RUN THE FULL DIAGNOSIS.
METHODOLOGY · AGENTS · TIER · CASE.
Pain → innovation methodology → agentic execution plan → 30/60/90 → recommended tier → parallel case from my verified portfolio. Same diagnosis lands in your inbox.
THE REALITY
What you actually get — and how it works
THREE CAPABILITIES.
ONE PERSON.
Most interim marketers are either strategists who don't execute, or executors who can't think strategically. I do both — and I specialize where the market is moving fastest.
INNOVATION PROJECTS
Venture building & design sprints
From concept to market proof in weeks, not quarters. I run design sprints, build MVPs, validate with real customers, and kill bad ideas before they kill budgets.
- ▶ Design sprints
- ▶ Rapid prototyping
- ▶ Customer validation
- ▶ Go-to-market strategy
AGENTIC MARKETING
AI setup & orchestration
I design, build, and orchestrate AI-powered marketing systems that multiply your team's output. Not generic ChatGPT prompts — production-grade agentic workflows with human oversight.
- ▶ AI workflow design
- ▶ Agent orchestration
- ▶ Team training
- ▶ Performance monitoring
CHANNEL MANAGEMENT
Hands-on multi-channel execution
Performance marketing, CRM, content — I manage the full stack. Not from a dashboard. From inside the platforms, optimizing daily, with my hands on the keyboard.
- ▶ Paid media management
- ▶ CRM & email automation
- ▶ Content operations
- ▶ Budget optimization
WHAT DO YOU
ACTUALLY GET?
Slide to see what's included at each investment level. Every tier builds on the previous — nothing gets removed, only added.
€5,000
PER MONTH
CHANNEL EXECUTOR
Hands-on marketing execution
Campaigns live within 2 weeks. No more stalled pipelines.
Without this: campaigns sit in agency queues for 3-6 weeks. Every week of delay costs pipeline.
"Your marketing actually gets done. Every day. By someone who's managed €M+ budgets."
Less than a mid-level freelancer — with senior-level execution
Engagement terms designed for enterprise agility. Negotiation chat goes up to 15% off — valid 24h, single use.
THE BUSINESS
TRIGGERS
Enterprises don't hire interims for fun. They hire when something specific demands immediate, senior-level marketing leadership. Here are the situations where I deliver the most impact.
LEADERSHIP VACUUM
Your CMO or Head of Marketing just left. The team needs direction now, not in 3 months when the recruiter finds a replacement. I bridge the gap and keep momentum.
CMO transition, leadership gap, executive search bridge, interim marketing director
HIGH-STAKES LAUNCH
New market entry, major product launch, or brand relaunch. You need a senior marketer who can own the GTM strategy and execute it — not just advise on it.
Go-to-market strategy, product launch, market entry, brand relaunch
SCALE-UP & FUNDING
Pre-Series A through Series C. Investors want to see a predictable revenue engine. I build the marketing infrastructure that satisfies board and investor diligence.
Series A marketing, pre-funding GTM, investor readiness, scale-up growth
LEAVE COVER
Maternity, paternity, sabbatical, or medical leave. Your marketing function can't pause for 6 months. I seamlessly take over operations and hand back a running machine.
Maternity cover, paternity leave, sabbatical replacement, interim cover
POST-MERGER INTEGRATION
Two marketing teams, two tech stacks, two brand identities. I rationalize, integrate, and build a unified marketing operation from the chaos.
Post-merger integration, M&A marketing, brand consolidation, team integration
TURNAROUND & TRANSFORMATION
Marketing isn't delivering. Spend is up, results are flat. I run a rapid diagnostic, cut what's not working, and rebuild the engine around what is.
Marketing turnaround, digital transformation, performance improvement, restructuring
THE DEPLOYMENT
Process, proof, and the path forward
YOUR 30/60/90
DAY PLAN
Every enterprise asks: "What will you do in the first 90 days?" Here's the answer. No 90-day onboarding. No alignment workshops. I'm operational from day one because I've done this at ING, P&G, and 50+ other organizations.
01
DAYS 1-30
RAPID DIAGNOSTIC & QUICK WINS
Full audit of channels, team structure, MarTech stack, and agency relationships. I identify the highest-impact changes and start executing immediately. Stakeholder mapping, budget review, and first board-ready report delivered by day 30.
02
DAYS 31-60
BUILD THE ENGINE
I set up the systems that compound: agentic workflows, campaign structures, reporting dashboards, and Sales & Marketing SLAs. This is where real leverage gets built — the infrastructure that turns marketing from a cost center into a growth engine.
03
DAYS 61-90
SCALE, MEASURE & TRANSFER
I scale what works, kill what doesn't, and systematically transfer knowledge to your team. Pipeline velocity, CAC payback, and LTV/CAC ratios are tracked and reported. The goal: leave you with a machine that runs without me.
METRICS THAT
MATTER
I don't report on vanity metrics. I report to the board on the numbers that drive business decisions. Complete alignment with Sales leadership is non-negotiable.
PIPELINE VELOCITY
How fast leads move from MQL to SQL to closed-won. The single most important metric for Sales & Marketing alignment.
CAC PAYBACK PERIOD
How many months until a customer's revenue covers the cost of acquiring them. The metric investors scrutinize most.
LTV/CAC RATIO
Customer lifetime value divided by acquisition cost. Below 3:1 means you're burning cash. Above 5:1 means you're underinvesting in growth.
MARKETING-SOURCED ARR
Annual recurring revenue directly attributable to marketing efforts. Not influenced. Not assisted. Sourced.
MQL → SQL CONVERSION
The handoff quality between Marketing and Sales. Low conversion means misaligned ICP targeting or broken SLAs.
ROAS & INCREMENTALITY
Return on ad spend with incrementality testing. Not just what the platform reports — what actually moved the needle.
"If your marketing team can't explain how their work connects to revenue, you have a systems problem. Not a marketing problem."
WHY THIS
EXISTS
I spent 15 years watching companies waste money on marketing that doesn't work. Agencies that charge for meetings. Consultants that deliver slide decks. CMOs who strategize but never ship.
I've led marketing at ING, P&G, Nestlé, and dozens of scale-ups. I've managed teams of 15, budgets in the millions, and agency relationships across every major holding company.
So I built the opposite: a practice where the person who sets the strategy is the same person who executes it. Where a CMO-caliber mind comes with hands that actually do the work.
WHAT I BELIEVE
- ▶ Strategy without execution is entertainment
- ▶ Revenue is the only metric that matters
- ▶ AI will transform marketing — but only with human oversight
- ▶ Speed and quality are not mutually exclusive
WHAT I WON'T DO
- ▶ Charge retainers for PowerPoint decks
- ▶ Optimize for vanity metrics
- ▶ Take on clients I can't help
- ▶ Delegate the work I was hired to do
TOOLS I
WORK WITH
Fluent in the modern enterprise MarTech stack. Not just "familiar with" — I've configured, integrated, and optimized these tools across 50+ organizations.
CRM & MARKETING AUTOMATION
AI INFRASTRUCTURE & VECTOR
SEO & CONTENT INTELLIGENCE
DATA, CDP & TAG MANAGEMENT
SOCIAL MEDIA & CONTENT
ATTRIBUTION & MEASUREMENT
PROJECT & COLLABORATION
CONVERSION & EXPERIMENTATION
ECOMMERCE & PAYMENTS
COMPLIANCE & PRIVACY
QUESTIONS
YOU'RE THINKING
Straight answers. No corporate fluff.
▶ What makes you different from a traditional agency?
I'm a single senior practitioner, not a team of juniors managed by an account director. The person who sets the strategy is the same person who executes it. That means faster decisions, no telephone game, and accountability you can't get from a 50-person agency.
▶ What is agentic marketing?
It's using AI agents — autonomous systems that can research, draft, optimize, and report — as a structural leverage advantage for your marketing team. I design the workflows, set up the tools, build the guardrails, and train your team to operate them. The result is a force multiplier that compounds your institutional knowledge and runs 24/7, with senior human oversight on every output.
▶ Do you work with enterprise clients?
Yes. I've led marketing at ING, P&G, Nestlé, and other Fortune 500 brands. I'm equally comfortable presenting to a C-suite and optimizing a Google Ads campaign at midnight. That's the point.
▶ What's the risk profile?
Minimal. This is a Type 2 decision — low-risk, fully reversible. Engagement terms are designed for enterprise agility: monthly cycles, scale up or down based on business needs. Compare that to a 6-month agency retainer or a bad full-time hire that takes 3 months to unwind.
▶ How quickly can you start?
Within a week. I respond to inquiries within 24 hours. If we're a fit, I can be operational from day one. No 90-day onboarding, no stakeholder alignment workshops.
▶ What's the typical engagement?
Project sprints run 2-6 weeks. Interim leadership engagements typically run 3-12 months. Engagement terms are designed for enterprise agility — scale up or down based on business needs.
▶ How does this work under Dutch contracting law (Wet DBA)?
I operate as an independent professional through a registered Dutch entity. All engagements are structured to comply with Wet DBA requirements — clear deliverables, independent working methods, no employment relationship. Your legal and procurement teams will find the structure clean and audit-ready.
STILL
READING?
You've scrolled through the entire page. You clearly see the potential. The 51% rule says: once you see the direction, the time to act is now.
The market isn't waiting. Let's talk.
DISCUSS YOUR PROJECTOne conversation. That's all it takes to know if this is right.