Joris van Huët, Interim CMO | MarketingUpgrade.pro

MarketingUpgrade.pro

▶ Your diagnosis · 3 questions, 10 seconds

Where does it break?

Diagnosis decodes after question 3

Strategy

Execution

One person. From day one.

THE FIRST 90 DAYS

▶ Receipts

Joris van Huët

The one person. 15+ years, 53 ventures, 50+ organizations. I still do the work myself, so I only start two new mandates a quarter.

45 days
128 product variations tested to launch a new product line.
P&G
2 weeks
To the first useful AI agent in production. The full stack across content, paid and CRM within 90 days.
Agent workflows, in production since 2023
15 people
The largest marketing and media team led. Board-level reporting at ING since 2025.
Leadership

▶ What I'm brought in for

Three jobs. One operator.

Nederlands: Senior marketeer inhuren · Fractional CMO inhuren · Venture builder en innovatie

▶ Pricing

One operator, three ways in.

Project sprint
2 to 6 weeks. One defined deliverable, concept to market proof.
from €5,000per month
Interim CMO
3 to 12 months. Full marketing leadership, operational from day one.
from €5,000per month
Full mandate
Interim CMO, plus P&L ownership, team building and agent orchestration.
up to €25,000per month

Monthly cycles and a 30-day exit. If it isn't working, you walk.

Q4 2026 · 1 of 2 slots left

▶ Questions

Before you ask.

Leads marketing as a senior member of your team for a defined term: through a departure, a leave, a merger, or a turnaround. Here the same person sets the strategy and executes it, operational from day one.

From €5,000 to €25,000 per month, set by how much of the function is taken on and how many days a week that takes; €25,000 is a full mandate with P&L ownership. Monthly cycles with a 30-day exit clause.

An interim CMO is embedded for a set term, typically 3 to 12 months, to fill a leadership gap. A fractional CMO works part-time across several clients at once: interim suits an urgent gap, fractional suits ongoing guidance.

Within a week, when a slot is open: I only start two new mandates a quarter. A reply within 24 hours, operational from day one. No 90-day onboarding.

Low and reversible. Monthly cycles, a 30-day exit clause, scale up or down as the business needs. Compare a six-month agency retainer, or a bad hire that takes a quarter to unwind.

As an independent professional through a registered Dutch entity: clear deliverables, independent working methods, no employment relationship. Audit-ready for legal and procurement.

▶ Worked at