MOST MARKETING
IS A WASTE OF MONEY
For founders who'd rather ship than strategize
You have an idea. We'll tell you if it's good (in 48 hours). If it is, we'll build it, launch it, and get you to €50K MRR. If it's not, we'll tell you that too. For free.
Not a slogan. It's in the contract. Your numbers don't move, you keep your money.
We've refunded exactly 0 clients. That's what the application is for.
▶ CHOOSE YOUR PATH
AUDIT
We'll tell you if your idea has legs. Or if you should kill it before it kills your bank account. Cheaper than 6 months of denial.
GET STARTEDPROTOTYPE
Real customers tell you what they'd pay for. We build it. You stop guessing and start selling.
GET STARTEDFULL PACKAGE
From napkin sketch to paying customers. 6 weeks. Everything your accelerator promised but never delivered.
GET STARTED▶ SCALE YOUR REVENUE
CHANNEL OPTIMIZATION
Your ads are bleeding money. We find out where and fix it. You only pay when the numbers move.
GET STARTEDFRACTIONAL CMO
A CMO who actually does things. Strategy, hiring, scaling. No 90-day onboarding. No corporate theatre.
GET STARTEDFULL TEAM
The output of 3+ hires at 1/3 the cost. Strategy, creative, media, content, measurement. No HR headaches.
GET STARTEDBUILD YOUR
OWN PACKAGE
← pick what you need. skip what you don't. we'll tell you if you're wrong.
▶ AVAILABLE BLOCKS
▶ YOUR STACK
Nothing here yet.
Click something on the left. We won't judge. (We will, but silently.)
▶ BRANDS THAT STOPPED GUESSING
We've worked with corporates, startups, and everything in between. These are the ones who let us show their logo.
HOW IT
ACTUALLY WORKS
No 47-slide strategy deck. No "alignment workshop." No meetings about meetings. Just this:
We tell you the truth about your market in 48 hours. Most agencies take 6 weeks to tell you what you already know.
Real customers. Real money. Real data. Not a focus group. Not a survey. Actual humans paying actual euros.
Your metrics move or you keep your money. We've been doing this for 15 years. We know when we can help.
QUESTIONS
YOU'RE THINKING
We get it. "Performance-based pricing" sounds too good to be true. Here's how it works.
▶ What do I get with the €1K audit?
The truth. About your market, your competition, and whether your idea is worth pursuing. We've killed more bad ideas than we've launched good ones. That's the point. 48 hours, no fluff, no filler.
▶ What does 'no results = no invoice' mean?
Exactly what it says. If we can't move your numbers, you keep your money. We've been doing this for 15 years. We know when we can help and when we can't. That's why there's an application.
▶ Why do you reject 40% of applicants?
Because we only take clients we're confident we can help. If your market is dead, your product is broken, or you need 6 meetings before making a decision, we're not a fit. Nothing personal.
▶ Who is this for?
Founders and corporate innovation teams with real budgets (€1K-€15K for projects, €1K-€5K/day for ongoing). If you're pre-idea or pre-budget, start with the blog. It's free and genuinely useful.
▶ How do you measure success?
Revenue. Not impressions. Not 'brand awareness.' Not a dashboard full of vanity metrics. Revenue, ROAS, CAC, LTV. The numbers your CFO actually cares about.
▶ Can I start immediately?
Maybe. Submit the application. We respond within 24 hours. If you're a fit, we can start the same week. If you're not, we'll tell you why and point you somewhere better.
WHAT HAPPENS
AFTER YOU APPLY
Assuming we accept you. (We're picky. See above.)
▶ WEEK 1
THE UNCOMFORTABLE TRUTH
We audit everything. Your market, your product, your positioning, your numbers. We tell you what's working, what's not, and what you should stop doing immediately. Most clients save money in week one.
▶ WEEKS 2-4
QUICK WINS THAT PROVE IT
We execute the highest-impact changes first. You see results in days, not quarters. This is where most agencies are still scheduling their kickoff meeting.
▶ MONTH 3+
COMPOUND GROWTH
We scale what works and kill what doesn't. Your revenue grows predictably. You stop firefighting and start building a machine.
WHY THIS
EXISTS
I spent 15 years watching companies waste money on marketing that doesn't work. Agencies that charge for meetings. Consultants that deliver slide decks. Campaigns that win awards but don't move revenue.
So I built the opposite. Performance-based. Results-first. If your numbers don't move, you don't pay.
I've done this for ING, P&G, Nestle, and 50+ startups. I work fast because I've seen what slow looks like. It looks like burning cash.
WHAT I BELIEVE
- ▶ Most marketing agencies are a waste of money
- ▶ Revenue is the only metric that matters
- ▶ Speed beats perfection every time
- ▶ If you can't prove ROI, you're guessing
WHAT I WON'T DO
- ▶ Charge retainers for PowerPoint decks
- ▶ Schedule meetings about meetings
- ▶ Optimize for vanity metrics
- ▶ Work with clients I can't help
DON'T APPLY
IF THIS IS YOU
Seriously. We'll reject you anyway. Save us both the time.
X You want a 90-day strategy before doing anything
X You measure success in impressions, not revenue
X You need 6 stakeholders to approve a landing page
X You think 'brand awareness' is a KPI
X You want weekly status reports instead of weekly results
X You've fired 3 agencies and think the problem is them
Still here? Good. You might be our kind of client.
STILL
READING?
Most people bounce after 3 seconds. You scrolled through the entire page. You're clearly not most people.
3 spots left this quarter. Application takes 2 minutes.
APPLY NOWNo commitment. No sales call. Just an honest assessment of whether we can help.