PROBLEM-CENTRIC
PRODUCT & MARKETING
For startups, scale-ups & corporate ventures
We validate ideas with real customers, build MVPs people pay for, and help you hit €50K MRR.
▶ CHOOSE YOUR PATH
AUDIT
Problem-market fit audit. Build it, pivot it, or kill it. 48-hour delivery.
GET STARTEDPROTOTYPE
Customer interviews. Smoke tests. Working prototype. 2 weeks.
GET STARTEDFULL PACKAGE
Validation. Build. Positioning. Launch. Idea to paying customers in 6 weeks.
GET STARTED▶ SCALE YOUR REVENUE
CHANNEL OPTIMIZATION
Paid ads. Funnel optimization. Attribution. Performance-based pricing.
GET STARTEDFULL TEAM
Strategy. Creative. Media buying. Content. Measurement. Full team output.
GET STARTEDBUILD YOUR
GROWTH STACK
Assemble your custom path to €50K MRR. Click blocks to add them to your stack.
▶ AVAILABLE BLOCKS
▶ YOUR STACK
Start building your stack
Click blocks on the left to add them here
▶ TRUSTED BY 50+ BRANDS
HOW IT
WORKS
Know what to build before you build it.
Real customers. Real feedback. Real data.
Metrics move or you don't pay.
COMMON
QUESTIONS
▶ What do I get with the €1K audit?
Market assessment. Competitive analysis. Go/no-go recommendation. 48 hours.
▶ What does 'no results = no invoice' mean?
Marketing metrics don't move? You don't pay. Product questions unanswered? You don't pay.
▶ Who are the product services for?
Corporate innovation teams. Spin-out projects. R&D departments. Budget: €1K-€15K.
▶ Who are the marketing services for?
Businesses with live products and paying customers. Early-stage only.
▶ How do you measure success?
Revenue. ROAS. CAC. LTV. For audits: actionable recommendations with data.
▶ Can I start immediately?
Submit application. 24-hour response. Not everyone fits.
HOW WE
BUILD GROWTH
▶ WEEKS 1-4
DEEP AUDIT
We analyze your market, product, and positioning. We identify your biggest opportunity and create a clear roadmap.
▶ WEEK 2+
QUICK WINS
We execute fast. You see results in days. This builds momentum and proves the strategy works.
▶ WEEK 12+
SYSTEMATIC SCALING
We scale what works. Your revenue grows systematically. You build a sustainable business.
ABOUT
MARKETING UPGRADE
I validate products and scale marketing.
15 years in growth and product. Worked with ING, P&G, Nestlé on innovation.
I work fast, think in systems, deliver results.
WHAT I DO
- ▶ Product validation & audits
- ▶ Prototype building & smoke tests
- ▶ Performance marketing & channel optimization
- ▶ Marketing automation & AI systems
BACKGROUND
- ▶ 15 years in marketing & sales
- ▶ Agencies, brands, startups, scale-ups
- ▶ Fluent in English, Dutch, French
- ▶ Based in Netherlands (CET)
READY TO
SCALE YOUR STARTUP?
Let's identify your biggest opportunity and build a clear path to revenue. Start with a 2-day audit. See what's possible.
BOOK AUDIT* Results may vary. But we'll give you everything we've got.