Question 1

What does an interim CMO do?

Accepted Answer

An interim CMO provides temporary, senior-level marketing leadership to fill a gap in your organization. They can cover maternity leave, bridge a leadership vacuum, lead digital transformation, or drive specific innovation projects. Unlike agencies, an interim CMO embeds directly within your team, providing strategic direction and hands-on execution from day one.

Question 2

What is the difference between an interim CMO and a fractional CMO?

Accepted Answer

An interim CMO works full-time on a temporary basis (typically 3-12 months), fully embedded in your organization. A fractional CMO works part-time across multiple clients simultaneously. Interim CMOs are ideal for urgent leadership gaps, while fractional CMOs suit scale-ups that need strategic guidance but cannot justify a full-time C-level hire.

Question 3

How much does an interim CMO cost?

Accepted Answer

Interim CMO rates typically range from €5,000 to €25,000 per month depending on scope. At MarketingUpgrade.pro, engagement starts at €5,000/month for channel execution and scales to €25,000/month for full CMO scope including team building, board reporting, and AI agent orchestration.

Question 4

When should a company hire an interim marketing leader?

Accepted Answer

Companies typically hire interim marketing leaders during: maternity or parental leave cover, post-merger marketing integration, CMO departure or leadership vacuum, new market entry, digital transformation or MarTech modernization, and innovation sprints such as venture building or new product launches.

Question 5

What is agentic marketing?

Accepted Answer

Agentic marketing is the practice of using AI agents to autonomously execute marketing tasks such as content creation, campaign optimization, lead scoring, and reporting. It goes beyond traditional automation by using intelligent agents that can reason, plan, and adapt. An interim CMO with agentic marketing expertise sets up and orchestrates these AI workflows using tools like n8n, Zapier, Make, and custom AI agents.

Question 6

What brands has Joris van Huët worked with?

Accepted Answer

Joris van Huët has worked with ING (UX & Lean Startup), Procter & Gamble (128 product variations in 45 days), Nestlé (launched oleus.com across Europe), BNP Paribas (corporate venture building), WeTransfer (signed Apple, Tata Motors, Under Armour), Vinted (influencer marketing driving acquisition), Renault, Levi's, easyJet, L'Oréal, Publicis Groupe, and Omnicom Media Group, among 50+ organizations.

Strategy without executionis just entertainment.

A strategy deck

A status meeting

A revised deck

A recommendation

A roadmap

A handover memo

The diagnosis

The engine, built

A machine that runs without me

Week one is the diagnosis.

Build the engine.

Scale what works. Kill what does not.

Leave a machine that runs without me.

Strategy

Execution

I have led marketing at ING, P&G, and Nestlé, launched 53 ventures across 50+ organizations, and I still do the work myself.

One operator, two ways to engage.

Before you ask.

▶ The stack

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