Joris van Huët — Enterprise Interim CMO & Marketing Leader
CMO-caliber thinking, hands-on execution. Interim marketing leadership for innovation
projects, agentic marketing (AI agent orchestration), and multi-channel management.
15+ years across ING, P&G, Nestlé, BNP Paribas, WeTransfer, Vinted, and 50+
organizations. Based in Utrecht, Netherlands — serving the Benelux and Europe.
Engagements from €5,000 to €25,000 per month.
Machine-readable resources: llms.txt (corpus map),
llms-full.txt (full context),
ai.txt (citation policy),
sitemap, RSS.
All blog and glossary content is also served as raw markdown under
/blog-content/ and /glossary-content/.
Contact: hi@marketingupgrade.pro · LinkedIn